Praise for Little Blue

Well worth reading for application to all of life’s problems, both big and small … Understanding how the mind works is the basis for a good argument. “The Little Blue Reasoning Book: 50 Powerful Principles for Clear and Effective Thinking” discusses the thought processes that we all go through and outlines the four classic mindsets, facing problems, overcoming them, and arguing for one’s viewpoint. Thoughtful, insightful, and fascinating, “The Little Blue Reasoning Book” is well worth reading for application to all of life’s problems, both big and small.

Midwest Book Review (Oregon, WI, USA)

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“A wonderful work that shows how reasoning is challenging, yet engaging, rewarding and fun. Because reasoning involves people, it is an art as well as a science. And to remind ourselves just why it’s not always easy to mix the two, we owe a cheerful salute to Nobel prize-winning physicist Murray Gell-Mann who observed: ‘Think how hard physics would be if particles could think.’”

Dr. William A. McEachern, author, award-winning teacher, and founding editor of The Teaching Economist

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I just finished reading a review copy of “The Little Blue Reasoning Book” and I’m impressed. The book is an easy read, and covers what could be a boring topic in a very engaging way. Author Brandon Royal offers: “50 Powerful Principles for Clear and Effective Thinking.” The most useful section for many business owners (and my favorite) is the section on creative thinking. This section covers mind maps, idea killers and growers, brainstorming and lateral thinking. The principles are reinforced with numerous stories and problems.

Bryan Haines, contributing editor, About.com
Excerpted from Bryan’s Online Business Blog:
http://onlinebusiness.about.com/b/2010/08/18/making-better-business-decisions-with-the-little-blue-reasoning-book.htm